Firm News
March 17, 2026
Brilliant news for the firm - AFP Bloom Founder and Partner, Zoë Bloom, has been awarded Gold at the Citywealth Powerwomen Awards. This recognition highlights the dedication and fresh perspective we bring to family law. For our clients and peers, it serves as a powerful reminder that doing things differently can lead to excellent outcomes.
Driving change in the legal sector
The Citywealth Powerwomen Awards celebrate innovation, leadership, and equality in an industry that is still working hard to close the gender gap. Winning Gold in this arena is a significant milestone. It highlights the importance of moving away from outdated, hierarchical practices and embracing a more progressive, inclusive model. At AFP Bloom, we actively challenge the conventions of traditional family law to provide a service that feels genuinely supportive and forward-thinking.
Building a firm with purpose
Success rarely comes from following the crowd. Since founding AFP Bloom, Zoë has championed a vision that prioritises authenticity, transparency, and resilience. Reflecting on the award and the journey of building the firm, Zoë shared:
"You don’t have to do what everyone else does to make things work. If you stick to your core drivers and be true to yourself you can build something other people like being part of. There will inevitably be set backs along the way, but acknowledging them honestly really helps with the rebuild."
A win for the entire team
While this award bears Zoë’s name, it is a true reflection of the entire AFP Bloom team. We operate as a modern "super boutique," delivering a highly tailored "Savile Row" service to every person who walks through our doors. Every outcome we achieve is the result of genuine collaboration, where junior voices are valued and respected just as much as senior partners.
Our culture thrives on being inclusive, bold, and honest. We celebrate each other's wins and tackle challenges together, ensuring our clients receive the collective wisdom of a deeply connected team.
Redefining the future of family law
This accolade reinforces our overarching commitment to reshaping how family law is practiced. We believe in a profoundly "human" approach. Navigating a divorce, financial restructuring, or family transition requires more than just technical legal expertise. It requires emotional intelligence, absolute transparency, and communication completely free of confusing legal jargon. We stand by our clients with fierce, ethical advocacy, empowering them to take back control of their lives with confidence and clarity.
Thank you for your continued trust
Thank you to everyone who trusts us to guide them through some of life's most pivotal moments, and to our team who shows up for each other every single day. We will continue to champion a bold, human approach to family law, setting a new standard for excellence and integrity.
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